Directory
When the shortcomings of narrow-based Black Economic Empowerment (‘BEE’) became apparent towards the end of the 1990’s, a need emerged for a more inclusive approach to empowerment. This approach became known as Broad-Based Black Economic Empowerment (‘B-BBEE’). A document titled ‘A STRATEGY FOR BROAD-BASED BLACK ECONOMIC EMPOWERMENT’ was released in 2003.
The 7 elements and their respective weightings out of 100 are depicted below:
| ELEMENT | WEIGHTING |
|---|---|
| OWNERSHIP | 20 points |
| MANAGEMENT CONTROL | 10 points |
| EMPLOYMENT EQUITY | 15 points |
| SKILLS DEVELOPMENT | 15 points |
| PREFERENTIAL PROCUREMENT | 20 points |
| ENTERPRISE DEVELOPMENT | 15 points |
| SOCIO-ECONOMIC DEVELOPMENT INITIATIVES | 5 points |
Based on the overall performance of a Measured Entity using the Generic Scorecard above, it receives one of the following B-BBEE Status:
| B-BBEE STATUS | QUALIFICATION | B-BBEE LEVEL |
|---|---|---|
| LEVEL ONE CONTRIBUTOR | >100 points on the Generic Scorecard | 135% |
| LEVEL TWO CONTRIBUTOR | > 85 but < 100 points on Scorecard | 125% |
| LEVEL THREE CONTRIBUTOR | > 75 but < 85 points on Scorecard | 110% |
| LEVEL FOUR CONTRIBUTOR | > 65 but < 75 points on Scorecard | 100% |
| LEVEL FIVE CONTRIBUTOR | > 55 but < 65 points on Scorecard | 80% |
| LEVEL SIX CONTRIBUTOR | > 45 but < 55 points on Scorecard | 60% |
| LEVEL SEVEN CONTRIBUTOR | > 40 but < 45 points on Scorecard | 50% |
| LEVEL EIGHT CONTRIBUTOR | > 30 but < 40 points on Scorecard | 10% |
| NON-COMPLIANT CONTRIBUTOR | < 30 points on the Generic Scorecard | 0% |
Of the 7 elements of the Generic Scorecard, 5 of these elements are within the control of the entity - INTERNAL i.e. “Ownership”, “Management Control”, “Employment Equity”, “Skills Development” and “Socio-Economic Development Initiatives”.
PREFERENTIAL PROCUREMENT which carries a weighting of 20 points and ENTERPRISE DEVELOPMENT which carries a weighting of 15 points are EXTERNAL to an Entity but constitute about 35% of an Entity’s measurement on the Generic Scorecard.
Micro enterprises, SMME, SME, Corporate and other entities find it very difficult to break into their respective market segments and as a result close their businesses within the first 12 months.
Resources such as funds for marketing and advertising, which is a fundamental cost, are scarce and as a result, these entities have no means of advertising their products and services to the more established businesses, at affordable rates.
Similarly established corporate businesses have no knowledge of these SME and other entities and as a result, continue doing business with the entities they know, even though they may not be B-BBEE compliant.
- WHERE do we find these SMME, Micro Enterprises and other B-BBEE compliant companies?
- HOW do we get to know their product and service ranges and company details?
- WHAT value can they add to our businesses?
- WHAT synergies exist between our companies so that we could assist in Enterprise Development for our mutual benefit?
THESE ARE SOME OF THE QUESTIONS THAT CONSTANTLY PLAGUE THE ESTABLISHED ENTITIES AND CORPORATES OF TODAY !!!
THE GREY BOOK DIRECTORY is a business to business directory of fully B-BBEE compliant Micro, SMME, SME, Corporate and other entities that are in possession of a valid B-BBEE certificate, issued by an ACCREDITED B-BBEE Verification Agency.
THE GREY BOOK DIRECTORY would be published in a hard copy directory format as well as electronically via a website, on a subscription basis. The entities full details would be provided as well as the entities B-BBEE status with its certificate number and expiry date. A brief description of the entity would also be provided. The website will provide updated information as well as provide for entities who want to add their details but missed the opportunity to advertise in the hard copy directory.
The intention of both the hard copy directory as well as the website is to provide a means for fully compliant B-BBEE entities to advertise / market their companies:
- in order to enhance their businesses and profitability
- to gain more exposure in the business world
- to grow and expand their businesses
- to create employment to make an impact on the South African economy.
On the flip side, the hard copy directory as well as the website would provide a quick and easy reference database of fully compliant B-BBEE entities to the more established companies, to procure their products and services which they require, knowing their suppliers B-BBEE compliant status.
This in turn assists the more established companies with their own B-BBEE scorecard.
Similarly, the more established companies are able to find entities that offer synergies with their own companies and hence look at the Enterprise Development aspect of their B-BBEE scorecard. THE GREY BOOK DIRECTORY therefore assists companies with about 35% of the Generic Scorecard –
PREFERENTIAL PROCUREMENT and ENTERPRISE DEVELOPMENT – BOTH EXTERNAL COMPONENTS FOR ANY ENTITY’S B-BBEE SCORECARD !!!
THE GREY BOOK DIRECTORY - A B-BBEE B2B EASY SIMPLE DATABASE OF B-BBEE COMPLIANT ENTITIES !!!
THE GREY BOOK DIRECTORY is a B2B Directory of fully compliant and certified B-BBEE entities:
- Provides both a hard copy directory and electronic (website) version of fully compliant and certified B-BBEE entities.
- Would be the leading, most comprehensive sought after B-BBEE B2B Directory in South Africa.
- Creating a unique and affordable platform for fully compliant and certified B-BBEE entities to advertise their businesses and company details.
- The hard copy directory as well as the website would be a database of fully compliant and certified B-BBEE entities, divided into industry specific sections for easy reference by the more established businesses; governmental departments and other private sector companies to access.
- High quality, affordable colour adverts with company details and B-BBEE compliance status.
- High quality, leather bound, executive hard copy directory – distributed annually. National coverage and distribution.
- Comprehensive, user friendly subscription based website, updated regularly with new and updated, fully compliant and certified B-BBEE entities.
- Easy reference guide – Affordable advertising.
- Assist companies in their own B-BBEE scorecard requirements with regards to PREFERENTIAL PROCUREMENT and ENTERPRISE DEVELOPMENT.
- Distribution of ± 8, 000 hard copy directories to governmental departments and municipalities – FREE.
- Distribution of ± 2, 000 hard copy directories to the dti – FREE.
- THE GREY BOOK DIRECTORY’S target market is two pronged:
- 1. Fully compliant and certified B-BBEE entities – for advertising sales.
- 2. All businesses within South Africa as well as outside of the South African economy – Sales of the hard copy directory as well as website subscription sales.
- Advertising space very reasonably priced compared to other rates in the print media – makes it affordable to all.
- Classified advertising space would be given FREE to Micro entities.
- Sales of the hard copy directory are priced very low – companies can purchase more copies for their different departments and branches.
- Website subscription and advertising is also competitively priced.
- Low priced directory cost and website subscription encourages wider distribution and usage.